For Founders & Teams

Founder Certification Program

Keep control. Capture value.

The terms you sign today determine what you keep at exit. Most founders learn this too late.

$0M
exit where founders got nothing
$0M
went to investors instead
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business schools teaching this

Founding Cohort Begins In

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The Stakes Are Real

Example Case Study

A $60 million "win" where founders got nothing.

A software company sold for $60 million. The press called it a win. Investors celebrated. But when the waterfall was calculated, something had gone terribly wrong.

The terms that killed them

  • Several rounds of preferred stock stacked above common
  • 1x liquidation preferences on each round
  • 8% cumulative dividends that kept compounding
  • Management incentive plan carved out on top

Final Distribution

Investors $49.2M
Management incentive pool $7.8M
Founders + employees (common stock) $0

No one explained the impact of stacked liquidation preferencesโ€”not the lawyers, not the CFO.

The math was set years before the exit, in documents they signed to keep the company alive.

This is what structural literacy prevents.

Meet your instructors

Built by operators who've been in the room.

Not academics. Not consultants. Founders and investors who've structured $5.75B+ in exits.

Christopher J. Velis, founder who led $5.75B exit to Johnson & Johnson, Babson Doctoral Candidate

Christopher J. Velis

NACD.DC ยท Serial Founder ยท Board Director ยท Venture Investor ยท Lead Inventor

Founded Auris Health and led it to a $5.75 billion exit to J&Jโ€”the largest VC-backed medtech acquisition on record. $9.76 billion in M&A transactions negotiated. 23 US patents filed, 5 issued.

Full bio
Dr. Christos Kelepouris, UAE-Stanford Innovation Fellow and Fulbright Specialist

Dr. Christos Kelepouris

DBA ยท JD ยท Fulbright Specialist ยท UAEโ€“Stanford Innovation Fellow

Selected by the UAE Prime Minister's Office as a Stanford Innovation Fellow. 15+ years developing founders and advising across four continents. Multiple advanced degrees.

Full bio

The Information Gap

The playing field isn't level.

VCs do 50+ deals. You do one. They know every clause. You're learning as you sign.

What Investors Know

  • Every liquidation preference structure
  • How anti-dilution ratchets compound
  • Which protective provisions matter
  • How to structure board control
  • When to push for drag-along rights

What You'll Know

  • How to model every exit scenario
  • Which terms actually destroy value
  • How to negotiate from leverage
  • When to walk away from a term sheet
  • How to protect your exit outcome

The Framework

Three pillars of structural literacy

Raising Capital

Master funding pathways, dilution math, and every investment instrument from SAFEs to preferred stock.

Governance & Control

Navigate boards, voting rights, and protective provisions that determine who really runs the company.

Scaling & Exit

Learn the growth pathways, expansion strategies, and exit structures that maximize your outcome.

The Curriculum

7 courses. One structural operating system.

Built from real deals, real failures, and real exits.

1

Unbreakable

The Resilient Entrepreneurial Mindset

Build grounded confidence, turn mistakes into accelerators, and design your personal resilience system.

2

Branding

Building Authority Through Story

Move beyond slogans to build real authorityโ€”the market's recognition that you're credible, consistent, and competent.

3

Capital & Value

Funding Pathways & Deal Mechanics

Master cap table mechanics, dilution math, and every investment instrument from SAFEs to preferred stock.

4

Negotiation

High-Stakes Deals & Everyday Power

Learn to see negotiation as a continuous discipline. Apply frameworks to fundraising, hiring, and exits.

5

Boards & Governance

Power, Duties, and Control

Understand how power shifts once investors join. Navigate fiduciary duties and protective provisions.

6

Expansion

The Architecture of Scale

Learn the growth pathways and structural decisions that separate companies that scale from those that collapse.

7

Exit Strategy

Liquidity and Legacy

Master IPOs, acquisitions, deal structures, buyer psychology, and how to protect your mission through the transaction.

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What Structure Makes Possible

A clean exit where founders captured majority value.

Growth-stage tech company with multiple acquisition offers. Instead of just chasing the highest headline number, they'd structured every round with discipline.

Structural Advantages They Built

  • Early insistence on single 1x non-participating preference
  • No stacked ratchets, no toxic anti-dilution
  • Well-designed option pool so key people stayed through sale
  • Board composition negotiated so founder remained a decisive voice

Result

Mid-nine-figure exit. Founder and early team captured majority of proceeds.

Because the structure was clean, an already good outcome became a life-changing one for the people who built the company.

What Founders Say

Results That Speak

Chris taught me how to navigate real complexity. When facing a critical license negotiation and a turbulent funding round, Chris' AEIOU guidance gave me the clarity and decision structure to break chaos into solvable moves. I did the workโ€”but, I won because of what he taught me.

Michael McCurdy M.D.
Michael McCurdy M.D. Founder, Elkridge Biomedical, Inc.

In my career evaluating training and leadership programs across the U.S. Army and beyond, very few met the level of rigor, structure, and real-world execution I see in AEIOU. This program stands out immediately.

Tamas Horvath
Dr. Tamas Horvath Former Chief Quality Assurance & Accreditation Officer, United States Army

Dr. Christos' advisory work builds disciplined judgment around risk long before it appears on a balance sheetโ€”when it is still preventable. That capability is rare, highly practical, and essential at the senior banking and board level.

Fatma AlShehhi
Fatima AlShehhi Senior Credit Officer, National Bank of Ras Al Khaimah, UAE

Choose Your Track

Invest in structural clarity

No payment required to apply. Tuition is due only after acceptance.
Teams of 3 or more? Contact us for tuition.

Founder Seat

For solo founders building their operating system

$4,500

Full program access

  • All 7 courses + video curriculum
  • 9 live sessions with Chris & Christos
  • Complete templates & frameworks
  • Cohort community access
  • AEIOU Credential eligibility
Apply as Founder

Founder + Strategy

For founders preparing raises or exits

$11,500

Program + private strategy

  • Everything in Founder Seat
  • 2 private 90-minute strategy sessions
  • Business plan review & guidance
  • Term sheet review & negotiation prep
  • Priority access to instructors
Apply for Strategy
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Your Questions, Answered

What brings you here?

Select your situation. We will show you the answers that matter most.

Structural literacy is the knowledge that sits between your term sheet and your outcome. It means understanding how cap tables shift wealth, how governance provisions transfer control, how negotiation dynamics determine who wins, and how exit structures decide who gets paid. Most founders learn these lessons by losing: equity, control, or their entire company. Structural literacy means learning before the stakes are real.

It is not a comparison. It is a different category entirely. MBA programs do not teach this material. They teach you to analyze markets, manage teams, and read financial statements. They do not teach how cap tables shift wealth, how governance provisions transfer control, how to negotiate when investors have better lawyers, or how to structure an exit that captures what you built.

This is what is missing from every MBA program. If you have an MBA, this makes it actionable. If you do not, this gives you what matters most. Strategy and implementation. The full picture traditional education never provided.

We created this program because no comprehensive, tested curriculum exists. YouTube has scattered advice. Podcasts have inspiring stories. Blog posts have tips. None of it is integrated, sequenced, or pressure-tested by founders who have done it at scale.

This is seven courses built as a complete operating system, each module building on the last, taught by instructors with $10B+ in transaction experience. Free content tells you what. This program teaches you how.

More relevant than ever. Every round added complexity: governance provisions, liquidation preferences, board dynamics, protective rights. Most founders do not realize the structural traps they already agreed to. We help you understand where you stand, what leverage you have, and how to optimize from here.

Most founders have. That is why this program exists. Knowing where you stand is the first step to improving your position. We teach you to audit what you signed, identify remaining leverage, and make smarter decisions going forward. It is not too late. But every future decision made without this knowledge compounds the problem.

Your lawyers document deals. Your accountants track numbers. Neither is responsible for your outcome. You are. Lawyers confirm legal soundness. They do not tell you whether a deal serves your interests strategically.

This program teaches you to be the expert on your own deal, to direct your advisors rather than defer to them. The founder who understands structure commands the room. The founder who does not gets commanded.

The program combines on-demand video lessons, case studies, tactical exercises, and live cohort sessions. Work through core content at your own pace. The Founding Cohort includes scheduled sessions with Chris and Christos for real-time Q&A and coaching on your specific situations.

Three to five hours per week. The program fits around your company, not the other way around.

Seven courses spanning the full entrepreneurial journey: building an unbreakable mindset, creating brand authority, mastering capital and value creation, high-stakes negotiation, boards and governance, scaling and expansion, and exit strategy. This is the tactical playbook for starting, building, running, and exiting a company while keeping what you build.

Because the cost of not knowing this material is measured in millions. Founders routinely accept terms that strip their control, agree to governance structures that remove them from their own companies, and walk away from exits with a fraction of what they expected.

This investment is less than ten hours with a startup lawyer. It gives you knowledge that compounds across every deal you will ever do.

Founder Seat ($4,500) provides full access to all seven courses and cohort sessions.

Founder + Operator ($7,500) includes two seats so your co-founder or key operator learns alongside you. Aligned knowledge means faster decisions and fewer internal conflicts.

Founder + Advisory ($11,250) adds private strategy sessions with Chris for founders actively navigating raises, board situations, or exits.

Installment options may be available throgh Klarna (Klarna.com) at checkout. Klarna approval is subject to eligability, and may not be available to all applicants. A limited in-house payment plan of 3 payments is available for the Founder + Strategy Tier.

Yes. Many founders expense this as professional development or executive education. The tuition is typically reimbursable or tax-deductible as a business expense. Check with your accountant. This is a standard professional education investment, no different from executive programs at major business schools. Except more relevant to what you actually need.

You will be able to:

  • Build resilience that separates founders who survive from founders who quit
  • Create brand authority that commands premium positioning
  • Manage the capital lifecycle strategically, from raise to exit
  • Negotiate effectively with investors, boards, employees, partners, and acquirers
  • Govern your board instead of being governed by it
  • Scale without the traps that destroy most growing companies
  • Structure exits that capture the value you created

You will stop hoping your advisors are protecting you. You will know exactly what you are signing and why.

Yes. Graduates receive the AEIOU Founder Certification. It demonstrates your commitment to structural mastery and signals that you understand the game at a level most founders never reach.

Founders, CEOs, and their management teams. Anyone who benefits from understanding how entrepreneurship, venture capital, and exits actually work. The battles you face as a founder are won and lost before they are ever fought. This program gives you the knowledge to win those battles before you step into them.

People looking for pitch deck templates, growth hacking tactics, or motivational content. This is advanced, tactical education for people who want command of their entrepreneurial journey. Not inspiration from the sidelines.

February 2026. Early applicants receive priority consideration and access to pre-program materials. The Founding Cohort is limited to 20 seats.

Founding Cohort: 20 seats · February 2026 · Early applicants receive priority

Is This Right for You?

This program is not for everyone.

Yes, if you...

  • Have raised capital or are about to
  • Want to understand terms before you sign them
  • Are building for a meaningful exit
  • Want to get the expansion phase right
  • Are willing to invest 3-5 hours per week
  • Want to protect your team's outcome

Not for you if...

  • You're looking for a quick hack
  • You think fundraising is just about pitch decks
  • You're not ready to engage with complexity
  • You want someone to do the work for you
  • You're allergic to spreadsheets and term sheets
  • You believe exits just "happen" to good companies

How to Join

Your Path to Certification

1

Apply

Submit your application. Choose solo or with team members.

2

Review

We review your background. We may schedule a call.

3

Decision

Notification within one week of application.

4

Enroll

Pay tuition and join the founding cohort.

After You Complete the Program

AEIOU Certification

Complete the program successfully and receive your AEIOU credential

โ†’

Founding Member Status

Special recognition in the AEIOU Academy Association

โ†’

Continuing Education

Earn additional credentials as you continue with AEIOU

The terms you sign determine what you keep.

Stop learning by losing. Join founders who understand the structural game before the stakes are real.

Founding Cohort: 20 seats ยท February 2026